The current economic slowdown challenges every business model what the following question: how can we do better at a lower cost and time to market ? The embedded system business is not different and also faces this challenge. As published in this article :
“As the economic slowdown takes its toll on development budgets, embedded-system designers are turning to FPGA (field-programmable-gate-array) technology to shorten design cycles, combat obsolescence, and simplify product updates“.
To complete this article and to fully consider FPGA as a platform enabling costs reductions, one’s must also consider the IP ecology evolving around the FPGA platform, as discussed at the last Design&Reuse 2008 conference in Grenoble, France.
This notion of FPGA as a platform is completely in line with Xilinx CEO Moshe Gavrielov’s vision :
“”Xilinx believes they need to focus less on being a technology innovator in order to create market opportunities, but instead pursue a business platform leadership position. This strategy appears to make sense since the last couple years analysts have pondered why ASIC designs have not seen a mass migration to FPGAs as expected. Instead ASIC starts have migrated more to ASSP products. This creates a huge opportunity for platform FPGAs to take market share from mid to low volume ASSPs.”
“FPGAs are displacing ASICs—a trend that in 2009 will be exacerbated by the global financial crisis—and now have a 30-to-one edge in design starts, according to market research firm Gartner Inc. “.